What Is the Purpose of A Marketing Plan?

What Is the Purpose of A Marketing Plan?

By: Reananda Hidayat Permono

Completed Master Degree from Curtin University, Perth, Australia.

Business owners, who try investing more in the sales and marketing departments need to understand what is the purpose of a marketing plan?

In general, marketing plans aim to identify your target audience, accomplish the department’s goals, and determine a reasonable budget.

A marketing plan is so important since it can either boost or decrease your business sales.

What Is the Purpose of A Marketing Plan? 1. Align goals with company objectives It can ensure all departments will support the overall objectives of the company.

2. Ensure the budget meets goals The marketing plan should ensure that it will execute successful campaigns.

3. Help other departments make their plans Other departments can use it as a guideline to build their strategies.

4. Determine which platforms to use for promotion At the end of the day, you have to decide where customers can view your content.

– Identify the target audience Another good answer for the “what is the purpose of a marketing plan?” question is defining the target audience.

FAQ About Marketing Plan – How is a marketing plan used by marketers to set up a business on a journey towards success?

In a nutshell, it provides the answer as the “what is the purpose of a marketing plan?” question. It can help you identify your market and how your business can benefit from it.

– If a person does not want to use Powerpoint to present, what other technology options could he or she choose for his or her presentation based on the reading in this module?

Business owners can use other media, like Excel, Word, or Canva. – Which of part of the marketing plan is a summary of the key points and should be completed after the rest of the marketing plan has been written?

It should be about the situation and company analysis. So, after reading this article, we hope you can properly answer what is the purpose of a marketing plan?

Designed by Alexander Rabu