Written by Reananda Hidayat PermonoCompleted Master of Science - MS, Petroleum Geology from Curtin University, Perth, Australia.
Today, the Entertainment Software Association announced that it has canceled this year’s Electronic Entertainment Expo (E3).
The news came nearly a year after it announced its return.
The show would be filled with multiple big names in the industry, including Nintendo, Xbox, and PlayStation.
However, Ubisoft announced that it wouldn’t attend E3 since it would host its own digital showcases.
IGN can confirm that the organization revealed the cancellation via an email to its members today.
Generally, the email said E3 still “remains a beloved brand and event.”
However, the 2023 version “did not receive the sustained interest to execute it that would show the strength, size, and impact of the industry.”
The Entertainment Software Association ends the email by confirming its commitment to advocacy work.
But the email doesn’t mention if the organization will conduct the show again in the future.
Hence, the ESA issued a public statement from the Global VP of Gaming Kyle Marsden-Kish.
The event was supposed to be conducted from June 13th to June 16th at the Los Angeles Convention Center.
It would have been the first offline E3 event since 2019.
The 2020’s event was canceled due to the global pandemic and the 2021’s event was held in a digital version.
Meanwhile, the 2022’s event was canceled again so the organization could focus on creating a “revitalized showcase.”