The Benefits of Customer Engagement

By: Reananda Hidayat Permono

Completed Master Degree from Curtin University, Perth, Australia.

Almost 80% of companies intend to implement a customer engagement platform to communicate with customers from one digital channel to another.

A new collaborative study from IDC and Sinch believes this approach will improve customer experience.

The consistent approach by a company that provides value will increase customer engagement, hence customer loyalty.

In general, customer experience is the perception form based on everything customers see or hear about your company.

Meanwhile, customer satisfaction from user engagement is how much customers like or dislike your products. Effective listening is one of the essential skills that impact customer engagement.

The Benefits of Customer Engagement Apply proven tools so your brand will get long-term success and return on investment.

Improves customer relationships Technology helps you market your business to new leads, but statistically speaking, it becomes harder to keep customer relationships.

Boosts loyalty and customer retention A great customer engagement strategy will drive how your consumers feel about your service or product.

Up-sell opportunities It’s easy to promote and sell additional products to loyal customers since they already understand your product value.

Maintaining customer engagement with existing consumers saves costs and time, so you will quickly earn a profit.

Streamline purchase cycles You can use customer engagement to convert and retain leads using AI-driven technology.

Therefore, you can shorten the buying process with detailed insight into your sales activity. Increase users Effective customer engagement helps your customers to keep interested in your offerings.

Give relevant content to get a significant increase in users.

Designed by Alexander Rabu